Data Structure ?
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Data Structure ?
*The above analysis is the result extracted and analyzed by the system, and the specific actual data shall prevail.
README.md
このケースでは、マーケティング戦略を定義するために顧客セグメンテーションを開発する必要があります。サンプルデータセットは、過去6か月間の約9000人のアクティブなクレジットカード利用者の利用行動をまとめたものです。このファイルは、18の行動変数を含む顧客レベルのものです。
以下はクレジットカードデータセットのデータ辞書です。
**CUST_ID**：クレジットカード利用者の識別情報（カテゴリ変数）
**BALANCE**：購入に使用できる口座残高（
**BALANCE_FREQUENCY**：残高が更新される頻度。0から1のスコア（1 = 頻繁に更新、0 = 頻繁に更新されない）
**PURCHASES**：口座から行われた購入金額
**ONEOFF_PURCHASES**：一度に行われた最大購入金額
**INSTALLMENTS_PURCHASES**：分割払いで行われた購入金額
**CASH_ADVANCE**：利用者が事前に受け取った現金
**PURCHASES_FREQUENCY**：購入が行われる頻度。0から1のスコア（1 = 頻繁に購入、0 = 頻繁に購入されない）
**ONEOFFPURCHASESFREQUENCY**：一度に行われる購入の頻度（1 = 頻繁に購入、0 = 頻繁に購入されない）
**PURCHASESINSTALLMENTSFREQUENCY**：分割払いでの購入が行われる頻度（1 = 頻繁に行われる、0 = 頻繁に行われない）
**CASHADVANCEFREQUENCY**：事前に支払われる現金の頻度
**CASHADVANCETRX**：「事前現金」で行われた取引の回数
**PURCHASES_TRX**：行われた購入取引の回数
**CREDIT_LIMIT**：利用者のクレジットカードの限度額
**PAYMENTS**：利用者が行った支払い金額
**MINIMUM_PAYMENTS**：利用者が行った最低支払い金額
**PRCFULLPAYMENT**：利用者が行った全額支払いの割合
**TENURE**：利用者のクレジットカードサービスの契約期間
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- 1. If any data on this site involves infringement, please contact us promptly, and we will arrange for the data to be taken offline.
- 1. The data originates from internet data collection or provided by service providers, and this platform offers users the ability to view and browse datasets.
- 2. This platform serves only as a basic information display for datasets, including but not limited to image, text, video, and audio file types.
- 3. Basic dataset information comes from the original data source or the information provided by the data provider. If there are discrepancies in the dataset description, please refer to the original data source or service provider's address.
- 1. All datasets on this site are copyrighted by their original publishers or data providers.
- 1. If you need to repost data from this site, please retain the original data source URL and related copyright notices.
- 1. If any data on this site involves infringement, please contact us promptly, and we will arrange for the data to be taken offline.
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